Best Buy secures Ludacris to do Teen Service Announcements for at15.org project

In the world of social networking sites, there are some with a focus on building a positive future for youth.  Mamas and Papas take note.  Check out www.at15.org for more info as well.

From African-American News website (this program is open to all teens, not just those in the African-American community)…

MINNEAPOLIS, January 28, 2008 – Best Buy Co., Inc. (NYSE:BBY) today unveiled a new TSA (“Teen Service Announcement”) featuring Grammy Award-winning hip-hop artist Ludacris at www.at15.org. Ludacris participated in the TSA as an early supporter of @15, a new teen-led social change platform underwritten by Best Buy to give teens a voice and give them opportunities to direct the company’s philanthropy through the newly-created @15 Fund…

…Like a traditional PSA, the @15 TSAs are short, unscripted videos that share the collective thoughts and experiences of teens – and former teens – with messages of hope and inspiration for America’s youth. Over the next several months, the @15 Web site, along with its social networking pages and YouTube channel, will feature messages from teens engaged in Best Buy programs, celebrities and musicians, and Members of Congress.

Read full article HERE.