Master P seeks to upstage BET with BBT (Better Black Television)

That’s right, one of hip hop’s greatest hustlers has a big new venture under his belt.  Even with a facelift and new ownership, BET has just not risen beyond it’s MTV knockoff status, in my opinion.  Then there was TV One, a station I rarely watch and can’t even remember if it’s carried by my local cable company.

So enter Master P, now going as Percy Miller, with a fresh new take on an old idea with an audience longing to be fulfilled with material that speaks to all of us.

I’m excited to see what he pulls out of his hat.  Per the Black Voices article…

… family friendly network that will provide positive content for a black and brown culture that will appeal to all races with a goal to bring people of color a choice when turning on their television…

…the content on the channel will contain a wide arrangement from health and fitness, animation, financial planning, reality TV, sitcoms, dramas, movies, responsible hip-hop music and videos, politics, sports and entertainment news, educational children’s shows as well as teen and family programming…

What do you think?  Can he pull it off?

Call me, Percy.  I want to be in your focus groups or on your creative team because I can tell you what NOT to do (and some good things to do) to save yourself from another lackluster black focused programming station.  😉