MTV launches 1st ever African music awards

Nov 22 11:05 AM US/Eastern
By BASHIR ADIGUN
Associated Press Writer

ABUJA, Nigeria (AP) – MTV launches its first-ever music award program for Africa on Saturday, with acts from across the world’s poorest continent nominated for prizes in the Nigerian capital.Winners were being selected by fans sending text messages, said Alison Reid, a spokeswoman for MTV Networks Africa.

Africa has long featured a vibrant music scene, but artists have had difficulties breaking into overseas markets. Famous African artists include Senegal’s Youssou N’dour, Nigerian legend Fela Kuti and South African impresario Miriam Makeba, who died this month.

MTV hopes the awards can offer the artists more exposure and celebrate the continent’s artistry…

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